Small on purpose. Local by definition.
Prozpect Pro is a one-person marketing company in Bismarck that works only with home service contractors. Here is what that means for you, and why it is a feature rather than an apology.
The gap
559 contractors. Nobody serving them.
Business counts from the Bismarck-Mandan Development Association 2026 MSA profile. Agency count from public directory listings.
Why this exists
Contractors here get sold to by people who have never been here.
Type “Bismarck SEO” into Google and look at who comes back. Most of it is companies in other states running the same page template for four hundred cities, with “Bismarck” swapped into the headline. They do not know that Mandan is its own town with its own search behavior. They do not know that roofing here is driven by hail, or that a concrete contractor has to fill next May’s calendar in February.
The good agencies that are here are generalists. They do excellent branding, design and social work for every kind of business in town — restaurants, clinics, retailers, outfitters. That is a real business and they are good at it. It is just not the same job as making a phone ring for a trade.
So there is a gap: nobody in this market works only with contractors. That is the entire reason Prozpect Pro exists.
What you get, plainly
- The owner does the work: audits, strategy, the actual changes
- One client per trade, per market
- Ninety days, then month to month
- Flat fee, never a percentage of your ad spend
- You own the site, the domain, the profile and the ad account
- A dashboard you can open any time without asking me
Honest
Prozpect Pro is new. Here is why that works in your favor.
I would rather tell you this on the website than have you find out on the call.
You get attention a big agency can’t sell you
When an agency has two hundred clients, yours is a ticket. When it has ten, yours is the reason the month works. Small means your job gets done by the person whose name is on the door, not by whoever is free on Thursday.
The price reflects it
I am not charging what a fifteen-person shop in Minneapolis charges, because I do not have their case study wall yet. That is a real advantage and it has an expiration date.
The risk is on my side
No long-term contract, milestone guarantees, and you own every asset. If I do not deliver, you leave in thirty days with everything I built. I have to earn the next month, every month.
How I think about your business
The website is the last thing we talk about.
Margin before volume
The first call is about which of your job types makes money, not which keywords you like. There is no point ranking you for the work you hate doing. Marketing that fills your calendar with low-margin jobs has made your life worse, not better.
Capacity is a real constraint
Unemployment in this metro is effectively zero and every trade is short-handed. If you cannot staff more work, more leads will not help you, better-qualified leads will. I would rather point that out during the application than sell you something that makes you miserable.
Seasons drive everything
Roofing, concrete and landscaping stop. Furnaces break in January. Snow contracts get signed in September. A marketing plan that ignores the North Dakota calendar is a marketing plan written by somebody in Florida.
Answered calls beat more calls
A huge share of contractor leads die because nobody picked up. Missed-call text-back takes an afternoon to install and makes every lead you already have worth more. We fix the leak before we turn up the tap.
What I’ll put in writing
Six promises
01
No long-term contract
Ninety days, then month to month with thirty days’ notice.
02
One client per trade, per market
In the agreement. I will not take your competitor’s money.
03
Flat fee, never a cut of ad spend
You pay Google directly. My incentive stays clean.
04
You own everything
Site, domain, profile, ad account, numbers, content.
05
You get the owner
My cell number. No account manager, no ticket queue.
06
Milestones, or the month is free
Day 30 and day 60 deliverables ship on time or you don’t pay.
Apply
Start with a free market audit.
Tell me about your business and I’ll record a walkthrough of where you stand against your top three competitors in Bismarck-Mandan — your map rankings, your reviews, your website, and where the leads are leaking out. Ten minutes, yours to keep.
- I read every application myself. Usually within one business day.
- I’ll tell you if your market is taken. One client per trade, first come.
- I’ll tell you if you don’t need me. That happens, and it beats a bad fit.
- The audit is yours either way. Even if we never work together.
Find out where you stand.
Apply for a free market audit and I’ll record a walkthrough of your Google presence against your top three competitors in Bismarck-Mandan. Ten minutes, yours to keep, no obligation.