Trades
Built for the work that happens outside.
Every trade has its own season, its own emergency, and its own reason a homeowner picks one company over another. Your AI gets trained on yours — it knows what a hail claim is, and it knows a no-heat call in January is not a “we’ll get back to you Monday” situation.
Roofing
Hail season makes the phone ring all at once, and that’s exactly when calls get dropped. The roofers who win the…
What I’d do →HVAC & Heating
A no-heat call in January is the most urgent phone call in any trade in North Dakota. It is also the one most likely t…
What I’d do →Plumbing & Electrical
Two trades, one pattern: urgent, unplanned, and the homeowner calls until somebody answers.…
What I’d do →Concrete & Excavation
A short pour window and big ticket sizes. Every lost call in May is a job you cannot make up in November.…
What I’d do →Siding, Windows & Exteriors
Siding, windows and gutters — storm-driven, insurance-adjacent, and sold on trust and appearance more than any o…
What I’d do →Snow Removal & Landscaping
Two businesses in one calendar, pointing in opposite directions. The trick is that the selling season for each one hap…
What I’d do →The North Dakota year
Your calendar is not a national average.
The single biggest mistake I see contractors here make with marketing is running it during their busy season, when they don’t need it and can’t manage it, then stopping when it’s quiet.
You market in the trough, not the peak. A roofer should be building rankings in February. A snow operator should be selling contracts in August. An HVAC company should be filling the calendar in April and September. Getting the timing right is worth more than any tactic on this site.
Painting, flooring, cleaning and restoration, general remodeling — all fine. These six are just the ones I’ve written pages for. Apply and tell me what you do.
Find out where you stand.
Apply for a free audit and I’ll record a walkthrough of where your leads are leaking — missed calls, your Google presence, and your top three competitors. Ten minutes, yours to keep.