Get found · module 08
Google Ads & LSAs
For when you need work next week, not next quarter. Flat management fee — never a cut of your ad spend.
How it works
What actually happens
Live
Search campaigns and Local Service Ads where they apply, built around the jobs you actually want rather than everything you're capable of.
Cut the losers
Real conversion data comes in. Keywords that spend without closing get cut, budget moves to what booked.
Lower cost per booked job
Not cost per click. Cost per job, which is the only number that matters, and it needs call tracking to measure at all.
You pay Google directly
Your card, your account, your data. My fee is flat and doesn't move when your spend does.
Who this is for
- ✓ You need the phone ringing now
- ✓ You have capacity to fill and a season closing in
- ✓ You've got a budget and want it spent on jobs, not impressions
When I’d tell you to skip it
- — You're still missing the calls you get — that's paying twice to lose the same lead
- — Your budget is small enough that it won't clear the noise in your trade
- — You have no way to answer the calls the ads produce
Questions
About google ads & lsas
Why flat fee instead of a percentage?
Because a percentage means I get paid more when I spend more of your money, and that's a bad thing to align an agency around. Flat fee means the incentive is to make the spend work, not grow it.
What's a reasonable budget?
It varies a lot by trade and season — roofing after a storm is not plumbing in October. I'll give you a real number on the audit call based on what your competitors are paying, not a generic figure.
Find out where you stand.
Apply for a free audit and I’ll record a walkthrough of where your leads are leaking — missed calls, your Google presence, and your top three competitors. Ten minutes, yours to keep.