Pricing on request
Scoped to your market and your trade, never off a dropdown menu. Every engagement runs on the same 90-day sprint, then drops to month-to-month you can cancel any time.
The plan
The shape of the engagement, not a forecast. Every milestone is dated and checkable.
Engagements
Apply and I’ll scope it properly against your market, your competitors and what it takes to win here. You get the number before you get a contract, and you get it on a call, not a form response three days later.
Tier 01
Not ready to commit to ninety days? Start here. The two fastest-moving assets you own, run properly, with no commitment at all.
Tier 02 · 90-day sprint
Established contractor, three to ten crews. Average job $3,000–$15,000. You want the map pack and you want the phone ringing while you get there.
Tier 03 · 90-day sprint
Multi-location, or high-ticket work over $15,000 a job. You want to own the metro and you have the crew to back it up.
Not ready to commit
A lot of contractors have been burned by an agency before, and handing a new company ninety days is a real ask. So Foundation exists: your Google Business Profile rebuilt and actively managed, plus a review engine that turns every completed job into a review request. Month to month from day one. Cancel whenever you like.
It is the fastest-moving part of the whole system, profile and review work often shows up in the map within weeks, which makes it the quickest honest way to find out whether I am any good before you spend real money.
Straight answer: the first thirty days of a sprint is most of the work. The website build, the tracking, the ad setup and the profile rebuild all land in month one. If I let someone pay for one month and walk away with a finished website, I would be paying for the privilege of building it.
So the commitment is not a sales tactic, it is the only way the maths works when the heavy lifting is front-loaded. Foundation solves the same problem honestly, by making the deliverable smaller instead of making the term shorter.
How pricing works
What it takes to rank a plumber in Mandan is not what it takes to rank a roofer in Bismarck. One has four real competitors, the other has nineteen and a wave of out-of-state storm chasers every summer. A published price would have to assume the worst case for everybody, which means most contractors would be overpaying.
One client per trade per market, and I only take on contractors I think I can get a result for. Pricing a job I might not take wastes both of our time. The call sorts that out in twenty minutes.
How it works
Most agencies ask for a year and show you a chart in month six. This is ninety days with three dated milestones you can check yourself. Miss one and the next month is free.
Days 1–30
01
Every lead you’re already getting gets captured, tracked and counted.
Days 31–60
02
Cost per booked job comes down. Rankings start to move.
Days 61–90
03
Scale what’s working and prove the whole thing paid for itself.
Common questions
I will, on the call, after I have looked at your market. It usually takes twenty minutes. What I will not do is publish a number that assumes the hardest possible version of your situation, because most contractors would then be paying for competition they do not have.
No. Your Google Ads account is in your name with your card on it, and you pay Google directly. I charge a flat management fee on top. This is deliberate, if I billed you for ad spend I would be running a bank, and if I took a percentage of it my advice would stop being trustworthy.
On Foundation, yes, it is month to month from day one, cancel any month. On the sprint tiers, no, and here is the honest reason. Month one of a sprint is the website build, the tracking, the ad setup and the profile rebuild: well over half the total work. If you paid for one month and left, you would walk away with a finished website that cost me more to build than you paid, and I would have funded it. Foundation exists so that there is a real no-commitment option that does not depend on me losing money.
The engagement drops to a monthly rate that covers the ongoing work, SEO, content, ads management, reporting. Month to month, thirty days’ notice, cancel whenever. The sprint price is higher because that is when the heavy build happens.
That is exactly what it is for, and it is how I would rather you did it. Run Foundation for sixty days, watch what happens to your map position and your review count, and then decide whether the website and the ads are worth doing. Everything built during Foundation carries straight over — nothing gets redone.
Ask. If the objection is cash flow rather than commitment, I would rather restructure the payments than lose a good fit. What I will not do is shorten the commitment, for the reason in the question above.
Yes. Pay the sprint in full and it comes down. Ask on the call.
Two things protect you. The milestone guarantee means if the day 30 or day 60 deliverables ship late, you do not pay for the following month. And you own everything, so if you walk away at day 90 you leave with a new website, a rebuilt Google profile, a working ad account and all your tracking, which is more than most contractors get from a year-long contract.
Sometimes, and I will tell you honestly on the call if that is all you need. But a website on its own is the least effective thing I sell. A new site with an unoptimized Google profile behind it is a nicer-looking page that still does not show up in the map.
Apply
Tell me about your business and I’ll record a walkthrough of where you stand against your top three competitors in Bismarck-Mandan — your map rankings, your reviews, your website, and where the leads are leaking out. Ten minutes, yours to keep.
Apply and I’ll scope your market properly. You get a recorded audit either way, whether we work together or not.